One more question for you Jeff.
What's the distance of this ride? I heard from someone who did it last year that it's 50 miles. Is there any way to make it a 20 mile route?
The answer is that there is no set distance. The farthest store is about 10 miles from the start, according to Google Maps. There will be stops along the way so the distance is up to you and you won't have to hit all the stores unless you expect to win the trophy. I would guess that maybe 25 miles would be all you would have to ride, at most.